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Google vs AI Search Rivals: Innovation Battle

Google vs AI: Will “Magi”, Google’s AI-powered search engine, be the solution to rising competition and potential Samsung contract loss?


  • With Bing’s AI advancements, the pressure on Google’s search dominance is mounting.
  • The potential loss of a contract with Samsung may cause Google to lose a staggering $3 billion in yearly revenue.
  • o combat the competition, Google is creating the AI-driven search engine, “Magi”.

In an effort to counter growing competition from search engines like Microsoft’s Bing, Google is said to be rapidly developing a new AI-powered search engine. According to The New York Times, this move is in response to threats posed by rivals.

As per the report, Samsung is exploring the possibility of replacing Google with Bing as the default search engine on its devices. Losing the position of the default search provider on Samsung devices could have serious financial implications for Google, as it may result in the loss of an annual revenue of $3 billion from the Samsung contract.

Bing has become a more serious competitor to Google’s search engine business because it has started using new AI technology, which has attracted a lot of attention in the industry.

Google has to be more creative and maintain its position in the search engine market because it has a contract with Apple that will be renewed soon, and it is worth $20 billion.

Google’s Magi Project

According to The New York Times, Google is creating a new search engine that uses AI.

This upcoming search engine, called “Magi,” is designed to give users a better and more personalized experience.

Google hasn’t announced when Magi will be launched yet.

AI Threats & Google’s Response (Google vs AI)

When Microsoft partnered with OpenAI to unveil a chatbot called ChatGPT in November, Google became concerned about AI-driven competitors. In response, Google created a team to develop AI-based products for search.

For Google, updating its search engine has become crucial to safeguard its $162 billion search business.

Despite the Magi project enhancing the current search engine with new features, Google will still display ads in search results.

Ads generate revenue for Google, and some people believe AI-powered search engines could make ads less useful for users.

Magi’s Planned Rollout

Initially, Google plans to offer Magi’s features to one million users, and that number will gradually rise to 30 million users by the year’s end.

Magi will only be available in the United States.

Besides Magi, Google is also developing other AI-based projects, such as “GIFI,” an image maker, and “Tivoli Tutor,” which teaches people languages through texting.


Google is under pressure.

With discussions around Samsung’s contract and the emergence of more AI search engines, Google’s top position is being challenged.

To maintain its number one position, the tech giant is making efforts to innovate.

The industry could experience some changes, highlighting the importance of staying up-to-date and adapting to new search technology developments.



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